Why do digital transformation projects go wrong?

Thanks for your interest in digital transormation!

You only have to look around any capital city to see that managing projects is one of the oldest and most replicated accomplishments of mankind.  The Sydney Harbour Bridge and Opera House are 2 significant construction icons.  On the other hand, managing digital transformation projects in a business is one of the newest business disciplines compared to for example: accounting or operating a manufacturing process.  As a result, the management of digital transformation projects in a business has not had sufficient time to mature and they are usually so fast paced to implement, that businesses aren’t conducting key learnings to build into future delivery success.  In most cases, no sooner is an electronic tool implemented than all the users are thinking about how to improve it.  After walking into the Sydney Opera House do people quickly think about changing the external paint colour of the curves.  No – because they can see the constructed infrastructure and can understand it to be a mammoth task!

There is no single method or organisational structure that can be used to manage digital transformation projects to success.  Different businesses handle these innovative projects differently.  Some have fragmented and decentralized groups with multiple titles indicating that they are the digital users, while other businesses might have a centralised IT support team to manage the project.  While some businesses have both.

Regardless of the physical arrangements of the functions, there is a common set of related business needs when properly delegated to the appropriate groups that can be used to save or manage digital transformation projects. Besides a “performing team” culture in the business the attached list summarises the TOP 10 major digital transformation pitfalls that are necessary to overcome to achieve success in delivering these kinds of projects:

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